Searching and finding on social platforms

Foundational UX reasearch

Ethnographic research across 5 markets informing a foundational understanding of searching and navigation, leading to new products and informing product roadmaps.

Representation of self on social platforms

Foundational UX reasearch

Ethnographic research across 4  markets informing a foundational understanding of self representation in person and online. Led to the development of new products and  improvement of existing services.

Catheter use in the West

Foundational UX reasearch

Ethnographic research across 4 healthcare systems to shape product and marketing strategy for a leading catheter manufacturer.