Ethnographic research across 5 markets informing a foundational understanding of searching and navigation, leading to new products and informing product roadmaps.
Representation of self on social platforms
Foundational UX reasearch
Ethnographic research across 4 markets informing a foundational understanding of self representation in person and online. Led to the development of new products and improvement of existing services.
Catheter use in the West
Foundational UX reasearch
Ethnographic research across 4 healthcare systems to shape product and marketing strategy for a leading catheter manufacturer.