Over the course of a year we developed a set of intense employability support programmes (known as INTO Boosts) to enhance student employability.
Hybrid delivery - in-person for skill training, and remote for skill practice - allows students the best of both worlds. Initially sold direct to students as top-ups the Boosts support students where they need it the most. The Boosts are priced competitively, and over 6 months of testing have excellent NPS scores and good growth. We adopted a lean development approach, with a heavy initial user research stage. This broadly followed the process of: research with students, concept generation and testing, landing page tests & analytics, paid pilot sales and delivery, and scale-up - with a lot of iteration and doubling back along the way.
In order to increase our chances of building a product that was effective and appealed to students , we aimed to build a new product development function in the team that was lean, emphasized prototyping, testing and user feedback. This approach, combined with staged launching to different audiences allowed us to learn from each launch, de-risking the launch to the next by iterating the products, communication and marketing.
